



We’re not
just another design agency.
We’re not
just another design agency.
We’re not
just another design agency.
We’re not
just another
design agency.
Uriel Design was built for founders and businesses that need more than execution, businesses looking for clarity, direction and a brand system that can genuinely support growth.
We help brands uncover:
Why they matter in crowded markets
Why they’re chosen over alternatives
How they scale consistently without losing meaning, distinctiveness or trust along the way.
Our work combines strategic thinking, consumer insight and design to create brands that are not only visually compelling, but deeply aligned with business goals and human behaviour.
Through strategy, identity, packaging, retail and digital experience design, we build brands that feel clear internally, differentiated externally and relevant long-term.
ACTUAL INSIGHTS.
CLEAR STRATEGIC DIRECTIONS.
Uriel Design was built for founders and businesses that need more than execution, businesses looking for clarity, direction and a brand system that can genuinely support growth.
We help brands uncover:
Why they matter in crowded markets
Why they’re chosen over alternatives
How they scale consistently without losing meaning, distinctiveness or trust along the way.
Our work combines strategic thinking, consumer insight and design to create brands that are not only visually compelling, but deeply aligned with business goals and human behaviour.
Through strategy, identity, packaging, retail and digital experience design, we build brands that feel clear internally, differentiated externally and relevant long-term.
ACTUAL INSIGHTS.
CLEAR STRATEGIC DIRECTIONS.
Uriel Design was built for founders and businesses that need more than execution, businesses looking for clarity, direction and a brand system that can genuinely support growth.
We help brands uncover:
Why they matter in crowded markets
Why they’re chosen over alternatives
How they scale consistently without losing meaning, distinctiveness or trust along the way.
Our work combines strategic thinking, consumer insight and design to create brands that are not only visually compelling, but deeply aligned with business goals and human behaviour.
Through strategy, identity, packaging, retail and digital experience design, we build brands that feel clear internally, differentiated externally and
relevant long-term.
ACTUAL INSIGHTS.
CLEAR STRATEGIC DIRECTIONS.
Uriel Design was built for founders and businesses that need more than execution, businesses looking for clarity, direction and a brand system that can
genuinely support growth.
We help brands uncover:
Why they matter in crowded markets
Why they’re chosen over alternatives
How they scale consistently without losing meaning, distinctiveness or trust along the way.
Our work combines strategic thinking, consumer insight and design to create brands that are not only visually compelling, but deeply aligned with business goals and human behaviour.
Through strategy, identity, packaging, retail and digital experience design, we build brands that feel clear internally, differentiated externally and relevant long-term.
ACTUAL INSIGHTS.
CLEAR STRATEGIC DIRECTIONS.
Supafuelz
Supafuelz
Supafuelz
Supafuelz
Brand Positioning, Brand Naming, Brand Identity, Packaging Redesign , Ui Design & Guidelines
Brand Positioning, Brand Naming,
Brand Visual & Verbal Identity,
Packaging Design and Ui Design
Brand Positioning, Brand Naming, Brand Visual & Verbal Identity, Packaging Design and Ui Design
Brand Positioning, Brand Naming, Brand Visual & Verbal Identity, Packaging Redesign and Ui Design
The Clean Label Co., a Bangalore (India) based start-up approached us with and the task to design the Brand Naming, Brand Identity, Packaging, UI and Brand guidelines for Supafuelz - brand that was made for little kids and tweens. The idea was to come up with the entire branding for products that provide “Functional Nutrition” that fuels the energy, supports growth and helps children unleash their inner superpowers.
The Clean Label Co., a Bangalore (India) based start-up approached us with and the task to design the Brand Naming, Brand Identity, Packaging, UI and Brand guidelines for Supafuelz - brand that was made for little kids and tweens. The idea was to come up with the entire branding for products that provide “Functional Nutrition” that fuels the energy, supports growth and helps children unleash their inner superpowers.
The Clean Label Co., a Bangalore (India) based start-up approached us with and the task to design the Brand Naming, Brand Identity, Packaging, UI and Brand guidelines for Supafuelz - brand that was made for little kids and tweens. The idea was to come up with the entire branding for products that provide “Functional Nutrition” that fuels the energy, supports growth and helps children unleash their inner superpowers.
The Clean Label Co., a Bangalore (India) based start-up approached us with and the task to design the Brand Naming, Brand Identity, Packaging, UI and Brand guidelines for Supafuelz - brand that was made for little kids and tweens. The idea was to come up with the entire branding for products that provide “Functional Nutrition” that fuels the energy, supports growth and helps children unleash their inner superpowers.
Nutricrate
Nutricrate
Nutricrate
Nutricrate
Strategy & Positioning, Brand Identity, Packaging Redesign and Guidelines
Strategy & Positioning, Brand Identity Refresh, Packaging Redesign and Guidelines
Strategy & Positioning, Brand Identity Refresh, Packaging Redesign and Guidelines
Strategy & Positioning, Brand Identity, Refresh, Packaging Redesign and Guidelines
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Gladful
Gladful
Gladful
Gladful
Brand Visual & Verbal Identity, Packaging and Guidelines
Brand Visual & Verbal Identity, Packaging and Guidelines
Brand Visual & Verbal Identity, Packaging and Guidelines
Brand Visual & Verbal Identity, Packaging
and Guidelines
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
The Dough House
The Dough House
The Dough House
The Dough House
Brand Identity & Experience design
Sub-Brand Identity & Packaging Redesign and design of Product Extensions
Sub-Brand Identity & Packaging Design and design of
Product Extensions
Sub-Brand Identity & Packaging Redesign and
design of Product Extensions
We partnered with The Dough House (TDH) to build an artisan café and bakery brand from the ground up, shaping its strategy, identity, packaging, and spatial experience around the idea of warmth, craft, and conversation. The challenge was to create a brand that felt contemporary yet comforting, reinterpreting the charm of old-world bakeries through a modern lens. From the ornate-inspired logo to the geometric façade patterns that filter sunlight into the space, every element was designed to create a café experience that feels inviting, expressive, and quietly memorable.
We partnered with The Dough House (TDH) to build an artisan café and bakery brand from the ground up, shaping its strategy, identity, packaging, and spatial experience around the idea of warmth, craft, and conversation. The challenge was to create a brand that felt contemporary yet comforting, reinterpreting the charm of old-world bakeries through a modern lens. From the ornate-inspired logo to the geometric façade patterns that filter sunlight into the space, every element was designed to create a café experience that feels inviting, expressive, and quietly memorable.
We partnered with The Dough House (TDH) to build an artisan café and bakery brand from the ground up, shaping its strategy, identity, packaging, and spatial experience around the idea of warmth, craft, and conversation. The challenge was to create a brand that felt contemporary yet comforting, reinterpreting the charm of old-world bakeries through a modern lens. From the ornate-inspired logo to the geometric façade patterns that filter sunlight into the space, every element was designed to create a café experience that feels inviting, expressive, and
quietly memorable.
We partnered with The Dough House (TDH) to build an artisan café and bakery brand from the ground up, shaping its strategy, identity, packaging, and spatial experience around the idea of warmth, craft, and conversation. The challenge was to create a brand that felt contemporary yet comforting, reinterpreting the charm of old-world bakeries through a modern lens. From the ornate-inspired logo to the geometric façade patterns that filter sunlight into the space, every element was designed to create a café experience that feels inviting, expressive, and quietly memorable.
Good people.
Ambitious brands.
Good people.
Ambitious brands.
Good people.
Ambitious brands.
Good people.
Ambitious brands.
Partnering with founders and ambitious brands navigating growth, evolution and long-term scale with clarity and intent.
Partnering with founders and ambitious brands navigating growth, evolution and long-term scale with clarity and intent.
Partnering with founders and ambitious brands navigating growth, evolution and long-term scale with clarity and intent.
Partnering with founders and ambitious brands navigating growth, evolution and long-term scale with clarity and intent.


LOCAL STUDIO. GLOBAL REACH.
LOCAL STUDIO. GLOBAL REACH.
LOCAL STUDIO. GLOBAL REACH.
The shift is evident.
In perception, presence, and performance.
The shift is evident.
In perception, presence, and performance.
The shift is evident.
In perception, presence, and performance.
The shift is evident. In perception, presence, and performance.
Founder-Led Involvement:
Founder-Led Involvement:
Founder-Led Involvement:
Founder-Led Involvement:
Direct strategic involvement throughout the process.
Direct strategic involvement throughout the process.
Direct strategic involvement throughout the process.
Direct strategic involvement throughout the process.
Better Perceived Value:
Better Perceived Value:
Better
Perceived Value:
Better Perceived Value:
Clarity strengthens trust, relevance and pricing confidence.
Clarity strengthens trust, relevance and pricing confidence.
Clarity strengthens trust, relevance and pricing confidence.
Clarity strengthens trust, relevance and pricing confidence.
Faster Turnaround:
Faster Turnaround:
Faster Turnaround:
Faster Turnaround:
Fewer layers. Faster thinking. Sharper execution.
Fewer layers. Faster thinking. Sharper execution.
Fewer layers. Faster thinking. Sharper execution.
Fewer layers. Faster thinking. Sharper execution.
Strategy Before Styling:
Strategy Before Styling:
Strategy
Before Styling:
Strategy Before Styling:
We solve clarity and positioning before visual decoration.
We solve clarity and positioning before visual decoration.
We solve clarity and positioning before visual decoration.
We solve clarity and positioning before visual decoration.
Human Insights:
Human Insights:
Human Insights:
Human Insights:
Brand decisions grounded
in psychology and
consumer understanding.
Brand decisions grounded
in psychology and
consumer understanding.
Brand decisions grounded
in psychology and
consumer understanding.
Brand decisions grounded in psychology and consumer understanding.
Scalable Systems Thinking:
Scalable Systems Thinking:
Scalable Systems Thinking:
Scalable Systems Thinking:
Built for long-term scalability, not short-term trends.
Built for long-term scalability, not short-term trends.
Built for long-term scalability, not short-term trends.
Built for long-term scalability, not short-term trends.
What we help build.
What we help build.
What we help build.
What we help build.
Brand Strategy
Brand Strategy
Brand Strategy
Positioning • Story • Naming • Architecture
We help businesses define what they stand for, why they matter
and how they should be perceived in the market.
Positioning • Story • Naming • Architecture
We help businesses define what they stand for, why they matter
and how they should be perceived in the market.
Positioning • Story • Naming • Architecture
We help businesses define what they stand for, why they matter
and how they should be perceived in the market.
Positioning • Story • Naming • Architecture
We help businesses define what they stand for, why they matter and how they should be perceived in the market.
Identity Systems
Identity Systems
Identity Systems
Logo Design • Visual Identity • Verbal Identity • Brand Assets
Distinctive identity systems designed for clarity, consistency
and long-term recognition.
Logo Design • Visual Identity • Verbal Identity • Brand Assets
Distinctive identity systems designed for clarity, consistency
and long-term recognition.
Logo Design • Visual Identity • Verbal Identity • Brand Assets
Distinctive identity systems designed for clarity, consistency
and long-term recognition.
Logo Design • Visual Identity • Verbal Identity
• Brand Assets
Distinctive identity systems designed for clarity,
consistency and long-term recognition.
Packaging Design
Packaging Design
Packaging Design
Shelf Impact • Recall • Structure • Storytelling
Packaging built to improve comprehension, visibility and
consumer connection across shelf and screen.
Shelf Impact • Recall • Structure • Storytelling
Packaging built to improve comprehension, visibility and
consumer connection across shelf and screen.
Shelf Impact • Recall • Structure • Storytelling
Packaging built to improve comprehension, visibility and
consumer connection across shelf and screen.
Shelf Impact • Recall • Structure • Storytelling
Packaging built to improve comprehension, visibility and
consumer connection across shelf and screen.
Digital Design
Digital Design
Digital Design
Web • UI/UX • E-commerce • Amazon Listing Design
Digital experiences designed for usability, clarity and conversion.
Web • UI/UX • E-commerce • Amazon Listing Design
Digital experiences designed for usability, clarity and conversion.
Web • UI/UX • E-commerce • Amazon Listing Design
Digital experiences designed for usability, clarity and conversion.
Web • UI/UX • E-commerce • Amazon Listing Design
Digital experiences designed for usability,
clarity and conversion.
Retail & Spatial Design
Retail & Spatial Design
Retail & Spatial Design
Retail POSM • Experience Design • Branded Spaces
Physical brand experiences designed to create immersion,
consistency and recall.
Retail POSM • Experience Design • Branded Spaces
Physical brand experiences designed to create immersion,
consistency and recall.
Retail POSM • Experience Design • Branded Spaces
Physical brand experiences designed to create immersion,
consistency and recall.
Retail POSM • Experience Design • Branded Spaces
Physical brand experiences designed to create immersion,
consistency and recall.
Print Design
Print Design
Print Design
Posters • Brochures • Coffee Table Books • Brand Playbooks
Strategically designed print communication systems that bring clarity, consistency and professionalism across every brand touchpoint.
Posters • Brochures • Coffee Table Books • Brand Playbooks
Strategically designed print communication systems that bring clarity, consistency and professionalism across every brand touchpoint.
Posters • Brochures • Coffee Table Books • Brand Playbooks
Strategically designed print communication systems that bring clarity, consistency and professionalism across every brand touchpoint.
Posters • Brochures • Coffee Table Books
• Brand Playbooks
Strategically designed print communication systems that bring clarity, consistency and professionalism across
every brand touchpoint.
Built on experience.
Driven by clarity.
Built on experience.
Driven by clarity.
Built on experience.
Driven by clarity.
Built on experience.
Driven by clarity.
25+
25+
25+
25+
Years of Founder
Experience
Years of Founder
Experience
Years of Founder
Experience
Years of Founder
Experience
35+
35+
35+
35+
Brands across markets
& geographies
Brands across markets
& geographies
Brands across markets
& geographies
Brands across markets
& geographies
15+
15+
15+
15+
Categories served
Categories served
Categories
served
Categories served
85%
85%
85%
85%
Referral & Repeat
Engagements
Referral & Repeat
Engagements
Referral & Repeat
Engagements
Referral & Repeat
Engagements
Projects across India, Africa, USA, Southeast Asia & global D2C markets.
Projects across India, Africa, USA, Southeast Asia & global D2C markets.
Projects across India, Africa, USA, Southeast Asia & global D2C markets.
Awards
Awards
Awards
Awards
Real Words. Real Impact.
Real Words. Real Impact.
Real Words. Real Impact.
Real Words.
Real Impact.


























