WE ARE
URIEL DESIGN
WE ARE
URIEL
DESIGN
WE ARE
URIEL DESIGN
WE ARE
URIEL
DESIGN
A multi-disciplinary independent 360° brand strategy and design consultancy based in Mumbai – catering to businesses of every size and every category across India & overseas.
We empower businesses by helping them build an ownable brand narrative in order to foster impact, growth & success.
A multi-disciplinary independent 360° brand strategy and design consultancy based in Mumbai – catering to businesses of every size and every category across India & overseas.
We empower businesses by helping them build an ownable brand narrative in order to foster impact, growth & success.
A multi-disciplinary independent 360° brand strategy and design consultancy based in Mumbai – catering to businesses of every size and every category across India & overseas.
We empower businesses by helping them build an ownable brand narrative in order to foster impact, growth & success.
Nutricrate
Nutricrate
Nutricrate
Strategy & Positioning, Brand Identity, Packaging Redesign and Guidelines
Strategy & Positioning, Brand Identity, Packaging Redesign and Guidelines
Strategy & Positioning, Brand Identity, Packaging Redesign and Guidelines
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Nutricrate, a brand specialising in products like varieties of honey, nuts, and seeds mixes, sourced from the purest, most potent source, was experiencing stagnant sales for over a year. To revitalise their brand and appeal to a wider audience, Nutricrate partnered with us to undergo a comprehensive rebranding and packaging design transformation.
Gladful
Gladful
Gladful
Brand Visual & Verbal Identity, Packaging and Guidelines
Brand Visual & Verbal Identity, Packaging and Guidelines
Brand Visual & Verbal Identity, Packaging and Guidelines
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Climb Foods, a Jaipur (India) based start-up approached us with the task to design the Brand Identity, Packaging, Brand guidelines (logo, packaging, social media & print) for a brand that was made by moms and nutritionists, for snacks that kids crave for, with protein that their body deserves. A brand that would stand for goodness, growth and being Gladful!
Vi- John
Vi- John
Vi- John
Design Strategy, Brand Identity, Packaging Redesign and Guidelines
Design Strategy, Brand Identity, Packaging Redesign and Guidelines
Design Strategy, Brand Identity, Packaging Redesign and Guidelines
Vi-John has a rich legacy, having been founded in 1960, known as one of the top manufacturers of personal care, oral care, healthcare products, and cosmetics. They approached us with a challenge was to revitalize the legacy brand to appeal to a younger target group while still acknowledging the loyalty of a large current customer base – to create a brand that would stand for premium men’s grooming range.
Vi-John has a rich legacy, having been founded in 1960, known as one of the top manufacturers of personal care, oral care, healthcare products, and cosmetics. They approached us with a challenge was to revitalize the legacy brand to appeal to a younger target group while still acknowledging the loyalty of a large current customer base – to create a brand that would stand for premium men’s grooming range.
Vi-John has a rich legacy, having been founded in 1960, known as one of the top manufacturers of personal care, oral care, healthcare products, and cosmetics. They approached us with a challenge was to revitalize the legacy brand to appeal to a younger target group while still acknowledging the loyalty of a large current customer base – to create a brand that would stand for premium men’s grooming range.
Colgate Vedshakti
Colgate Vedshakti
Colgate Vedshakti
Sub-Brand Identity & Packaging Redesign and
Design of Product Extensions
Sub-Brand Identity & Packaging Redesign and
Design of Product Extensions
Sub-Brand Identity & Packaging Redesign and
Design of Product Extensions
Colgate partnered with us to revitalize the brand identity and packaging for Vedshakti, infusing Modern Ayurveda principles into their visual language and product design. Our collaboration also led to the creation of two new portfolio extensions -
Oil Pulling and Mouth Protection Spray - further expanding Vedshakti's offerings in the natural wellness space.
Colgate partnered with us to revitalize the brand identity and packaging for Vedshakti, infusing Modern Ayurveda principles into their visual language and product design. Our collaboration also led to the creation of two new portfolio extensions - Oil Pulling and Mouth Protection Spray - further expanding Vedshakti's offerings in the natural wellness space.
Colgate partnered with us to revitalize the brand identity and packaging for Vedshakti, infusing Modern Ayurveda principles into their visual language and product design. Our collaboration also led to the creation of two new portfolio extensions - Oil Pulling and Mouth Protection Spray - further expanding Vedshakti's offerings in the natural wellness space.
Colgate partnered with us to revitalize the brand identity and packaging for Vedshakti, infusing Modern Ayurveda principles into their visual language and product design. Our collaboration also led to the creation of two new portfolio extensions - Oil Pulling and Mouth Protection Spray - further expanding Vedshakti's offerings in the natural wellness space.
BRANDS WE WORK WITH
BRANDS WE
WORK WITH
BRANDS WE WORK WITH
BRANDS WE
WORK WITH
WHY US? SIMPLE!
WHY US?
SIMPLE!
WHY US? SIMPLE!
WHY US? SIMPLE!
We help you blossom
We help you blossom
We help you blossom
We help you blossom
We’re also a small business, so we what it takes to go big. We’re always committed to helping businesses grow in a world with cut-throat competition. Great stories make a great brand and we are here to craft one – tailored just for you.
We’re also a small business, so we what it takes to go big. We’re always committed to helping businesses grow in a world with cut-throat competition. Great stories make a great brand and we are here to craft one – tailored just for you.
We’re also a small business, so we what it takes to go big. We’re always committed to helping businesses grow in a world with cut-throat competition. Great stories make a great brand and we are here to craft one – tailored just for you.
We care for your brand
We care for your brand
We care for your brand
We care for your brand
Working with Uriel Design means the attention and service of a small business who really cares. We are a hands-on kind of studio where the business owners are the lead creators. No more Chinese whispers! No gaps in communication! What’s more?
Our turnaround time are one of the best in the industry and our clients can vouch for that.
Working with Uriel Design means the attention and service of a small business who really cares. We are a hands-on kind of studio where the business owners are the lead creators. No more Chinese whispers! No gaps in communication! What’s more?
Our turnaround time are one of the best in the industry and our clients can vouch for that.
Working with Uriel Design means the attention and service of a small business who really cares. We are a hands-on kind of studio where the business owners are the lead creators. No more Chinese whispers! No gaps in communication! What’s more?
Our turnaround time are one of the best in the industry and our clients can vouch for that.
We empower you
We empower you
We empower you
We empower you
Part of working with our studio means not only receiving thoughtfully created designs by hands that have an experience of over 2 decades, but the zeal to go out of the way to share all the knowledge and insights that can empower you to grow as a brand in all aspects of your business.
Part of working with our studio means not only receiving thoughtfully created designs by hands that have an experience of over 2 decades, but the zeal to go out of the way to share all the knowledge and insights that can empower you to grow as a brand in all aspects of your business.
Part of working with our studio means not only receiving thoughtfully created designs by hands that have an experience of
2 decades, but the zeal to go out of the way to share all the knowledge and insights that can empower you to grow as a brand in all aspects of your business.
Part of working with our studio means not only receiving thoughtfully created designs by hands that have an experience of 2 decades, but the zeal to go out of the way to share all the knowledge and insights that can empower you to grow
as a brand in all aspects of your business.
OUR OFFERINGS
OUR
OFFERINGS
OUR OFFERINGS
OUR OFFERINGS
Immersion, Research & Strategy
Immersion, Research & Strategy
Immersion, Research
& Strategy
Immersion, Research & Strategy
Exceptional brands convey compelling narratives. It’s all about figuring out what your brand wants to stand for and making sure it’s unique and relevant. We help you find a story that’s all your own. The first step in this journey involves thorough immersion along with strategic brand positioning
and development.
Exceptional brands convey compelling narratives. It’s all about figuring out what your brand wants to stand for and making sure it’s unique and relevant. We help you find a story that’s all your own. The first step in this journey involves thorough immersion along with strategic brand positioning and development.
Exceptional brands convey compelling narratives. It’s all about figuring out what your brand wants to stand for and making sure
it’s unique and relevant. We help you find a story that’s all your own.
The first step in this journey involves thorough immersion along with strategic brand positioning and development.
Exceptional brands convey compelling narratives. It’s all about figuring out what your brand wants to stand for and making sure it’s unique and relevant. We help you find a story that’s all your own. The first step in this journey involves thorough immersion along with strategic brand positioning
and development.
Visual Identity
Visual Identity
Visual Identity
Visual Identity
A brand isn't just about its logo. The visual identity goes way beyond
that, involving more than just the logo, color scheme, and fonts. It also encompasses a unique visual language or style, which includes specific design principles tailored to your brand. These visual assets can be used consistently across all the brand touchpoints.
A brand isn't just about its logo. The visual identity goes way beyond that, involving more than just the logo, color scheme, and fonts. It also encompasses a unique visual language or style, which includes specific design principles tailored to your brand. These visual assets can be used consistently across all the brand touchpoints.
A brand isn't just about its logo. The visual identity goes way beyond
that, involving more than just the logo, color scheme, and fonts.
It also encompasses a unique visual language or style, which includes specific design principles tailored to your brand. These visual assets can be used consistently across all the brand touchpoints.
A brand isn't just about its logo. The visual identity goes way beyond that, involving more than just the logo, color scheme, and fonts. It also encompasses a unique visual language or style, which includes specific design principles tailored to your brand. These visual assets can be used consistently across all the brand touchpoints.
Brand Tone of Voice
Brand Tone of Voice
Brand Tone of Voice
Brand Tone of Voice
A visual identity alone won't cut it when it comes to building a brand. No matter if you want to come off as a friendly expert, a supportive buddy,
or a tech-savvy whiz, nailing down your brand's tone of voice is crucial for connecting with your audience.
A visual identity alone won't cut it when it comes to building a brand. No matter if you want to come off as a friendly expert, a supportive buddy, or a tech-savvy whiz, nailing down your brand's tone of voice is crucial for connecting with your audience.
A visual identity alone won't cut it when it comes to building a brand. No matter if you want to come off as a friendly expert, a supportive buddy, or a tech-savvy whiz, nailing down your brand's tone of voice is crucial for connecting with your audience.
A visual identity alone won't cut it when it comes to building a brand. No matter if you want to come off as a friendly expert, a supportive buddy, or a tech-savvy whiz, nailing down your brand's tone of voice is crucial for connecting with your audience.
Visual Language
Visual Language
Visual Language
Visual Language
Creating a unique visual style or language can really boost how effective your brand is. It's super important to keep a consistent vibe with these visuals,
as it helps make a lasting impression that enhances brand recognition.
Creating a unique visual style or language can really boost how effective your brand is. It's super important to keep a consistent vibe with these visuals, as it helps make a lasting impression that enhances brand recognition.
Creating a unique visual style or language can really boost how effective your brand is. It's super important to keep a consistent
vibe with these visuals, as it helps make a lasting impression that enhances brand recognition.
Creating a unique visual style or language can really boost how effective your brand is. It's super important to keep a consistent vibe with these visuals,
as it helps make a lasting impression that enhances brand recognition.
Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Guidelines
It's crucial not to tamper with the brand. That's why having a meticulously compiled comprehensive brand guidelines is key — they help maintain consistency across all areas for brands that have to manage the brand
visual language across every touchpoint.
It's crucial not to tamper with the brand. That's why having a meticulously compiled comprehensive brand guidelines is key — they help maintain consistency across all areas for brands that have to manage the brand
visual language across every touchpoint.
It's crucial not to tamper with the brand. That's why having a meticulously compiled comprehensive brand guidelines is key —
they help maintain consistency across all areas for brands that
have to manage the brand visual language across every touchpoint.
It's crucial not to tamper with the brand. That's why having a meticulously compiled comprehensive brand guidelines is key — they help maintain consistency across all areas for brands that have to manage the brand
visual language across every touchpoint.
Brand Expressions
Brand Expressions
Brand Expressions
Brand Expressions
Every brand has its own unique vibe and needs specific elements to really shine. We develop materials for every touchpoint, covering everything from how your stationery looks to the design of packaging, branded merchandise, and digital content like user interface designs and Instagram posts, just to name a few.
Every brand has its own unique vibe and needs specific elements to really shine. We develop materials for every touchpoint, covering everything from how your stationery looks to the design of packaging, branded merchandise, and digital content like user interface designs and Instagram posts, just to name a few.
Every brand has its own unique vibe and needs specific elements
to really shine. We develop materials for every touchpoint, covering everything from how your stationery looks to the design of packaging, branded merchandise, and digital content like user interface designs and Instagram posts, just to name a few.
Every brand has its own unique vibe and needs specific elements to really shine. We develop materials for every touchpoint, covering everything from how your stationery looks to the design of packaging, branded merchandise, and digital content like user interface designs and Instagram posts, just to name a few.
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design is easily the most prominent element of your visual identity and we ensure it tells a unique story. It’s more than just eye-catching graphics and fonts; it’s a strategic method that grabs attention whether on store shelves or online. We follow stringent retail design principles which help
us create impactful packaging that drives sales.
Packaging Design is easily the most prominent element of your visual identity and we ensure it tells a unique story. It’s more than just eye-catching graphics and fonts; it’s a strategic method that grabs attention whether on store shelves or online. We follow stringent retail design principles which help us create impactful packaging that drives sales.
Packaging Design is easily the most prominent element of your visual identity and we ensure it tells a unique story. It’s more than just
eye-catching graphics and fonts; it’s a strategic method that grabs attention whether on store shelves or online. We follow stringent retail design principles which help us create impactful packaging
that drives sales.
Packaging Design is easily the most prominent element of your visual identity and we ensure it tells a unique story. It’s more than just eye-catching graphics and fonts; it’s a strategic method that grabs attention whether on store shelves or online. We follow stringent retail design principles which help us create impactful packaging that drives sales.
Digital Design
Digital Design
Digital Design
Digital Design
The online platform makes it super easy and quick for your brand to connect with its audience. Whether it’s through your website, A+ listings, e-commerce catalogs, or even blogs and emails, we’ve got you covered. We help you create
a visual and verbal grammar for all your digital content by using images, text, illustrations, and icons that match your brand’s visual style.
The online platform makes it super easy and quick for your brand to connect with its audience. Whether it’s through your website, A+ listings, e-commerce catalogs, or even blogs and emails, we’ve got you covered. We help you create a visual and verbal grammar for all your digital content by using images, text, illustrations, and icons that match your brand’s visual style.
The online platform makes it super easy and quick for your brand
to connect with its audience. Whether it’s through your website,
A+ listings, e-commerce catalogs, or even blogs and emails, we’ve
got you covered. We help you create a visual and verbal grammar for all your digital content by using images, text, illustrations, and icons that match your brand’s visual style.
The online platform makes it super easy and quick for your brand to connect with its audience. Whether it’s through your website, A+ listings, e-commerce catalogs, or even blogs and emails, we’ve got you covered. We help you create
a visual and verbal grammar for all your digital content by using images, text, illustrations, and icons that match your brand’s visual style.
Retail Design
Retail Design
Retail Design
Retail Design
This is a science that is underrated and often ignored while creating the brand expressions. We’re all about making your retail experience smooth and engaging, starting with a deep dive into the customer journey. From designing striking point of sale graphics and kiosks to developing attention-grabbing shelf displays, we’re here to boost foot traffic and ramp up sales.
This is a science that is underrated and often ignored while creating the brand expressions. We’re all about making your retail experience smooth and engaging, starting with a deep dive into the customer journey. From designing striking point of sale graphics and kiosks to developing attention-grabbing shelf displays, we’re here to boost foot traffic and ramp up sales.
This is a science that is underrated and often ignored while creating the brand expressions. We’re all about making your retail experience smooth and engaging, starting with a deep dive into the customer journey. From designing striking point of sale graphics and kiosks to developing attention-grabbing shelf displays, we’re here to boost foot traffic and ramp up sales.
Print Design
Print Design
Print Design
Print Design
Print is definitely not dead! It still remains vibrant and relevant. Brands have the opportunity to leverage print media to connect with their audience, utilizing various formats such as brochures, catalogues, posters, and flyers, Plus, with a smart key visual design can seamlessly blend with retail and digital communications.
Print is definitely not dead! It still remains vibrant and relevant. Brands have the opportunity to leverage print media to connect with their audience, utilizing various formats such as brochures, catalogues, posters, and flyers, Plus, with a smart key visual design can seamlessly blend with retail and digital communications.
Print is definitely not dead! It still remains vibrant and relevant. Brands have the opportunity to leverage print media to connect
with their audience, utilising various formats such as brochures, catalogues, posters, and flyers, Plus, a smart key visual design can seamlessly blend with retail and digital communications.
Print is definitely not dead! It still remains vibrant and relevant. Brands have the opportunity to leverage print media to connect with their audience, utilizing various formats such as brochures, catalogues, posters, and flyers, Plus, with a smart key visual design can seamlessly blend with retail and digital communications.
OUR APPROACH
OUR
APPROACH
OUR APPROACH
OUR APPROACH
Preliminary Research
Preliminary Research
Preliminary Research
Preliminary Research
Getting to know a brand and its operating environment is the first step in our design process.
A thorough consumer, competition, and overall category scan helps us uncover their challenges and preferences—and gain valuable insights to guide our work.
This process is conducted as an integral component of our design methodology and does not rnecessitate the use of external research agencies. However, we
are open to collaborating with research agencies if the client's requirements call for it.
Getting to know a brand and its operating environment is the first step in our design process. A thorough consumer, competition, and overall category scan helps us uncover their challenges and preferences—and gain valuable insights to guide our work.
This process is conducted as an integral component of our design methodology and does not rnecessitate the use of external research agencies. However, we are open to collaborating with research agencies if the client's requirements call for it.
Getting to know a brand and its operating environment is the first step in our design process.
A thorough consumer, competition, and overall category scan helps us uncover their challenges and preferences—and gain valuable insights to guide our work.
This process is conducted as an integral component of our design methodology and does not rnecessitate the use of external research agencies. However, we are open to collaborating with research agencies if the client's requirements call for it.
Getting to know a brand and its operating environment is the first step in our design process.
A thorough consumer, competition, and overall category scan helps us uncover their challenges and preferences—and gain valuable insights to guide our work.
This process is conducted as an integral component of our design methodology and does not rnecessitate the use of external research agencies. However, we are open to collaborating with research agencies if the client's requirements call for it.
Design Decode
Design Decode
Design Decode
Design Decode
It’s like piecing together a puzzle, through the process of decoding and analyzing the category and competition with respect to design, using the knowledge of semiotics that determine category codes - colours, visual imagery, typography & iconography.
Using this approach enables us to comprehend design trends, identify gaps, and determine where our brand can establish a distinctive narrative.
It’s like piecing together a puzzle, through the process of decoding and analyzing the category and competition with respect to design, using the knowledge of semiotics that determine category codes - colours, visual imagery, typography & iconography.
Using this approach enables us to comprehend design trends, identify gaps, and determine where our brand can establish a distinctive narrative.
It’s like piecing together a puzzle, through the process of decoding and analyzing the category and competition with respect to design, using the knowledge of semiotics that determine category codes - colours, visual imagery, typography & iconography.
Using this approach enables us to comprehend design trends, identify gaps, and determine where our brand can establish a distinctive narrative.
Tailored Design Process
Tailored Design Process
Tailored Design Process
Tailored Design Process
Each brand and every project calls for a distinct design strategy to find the right solution. A ‘one-size-fits-all’ approach simply never works for every client brief.
That said, there are certain processes and principles we incorporate into our design workflow. These include word associations, moodboards and various packaging design principles. Together, they guide
us in creating designs that truly make the brand stand out.
Each brand and every project calls for a distinct design strategy to find the right solution. A ‘one-size-fits-all’ approach simply never works for every client brief.
That said, there are certain processes and principles we incorporate into our design workflow. These include word associations, moodboards and various packaging design principles. Together, they guide us in creating designs that truly make the brand stand out.
Each brand and every project calls for a distinct design strategy to find the right solution. A ‘one-size-fits-all’ approach simply never works for every client brief.
That said, there are certain processes and principles we incorporate into our design workflow. These include word associations, moodboards and various packaging design principles. Together, they guide us in creating designs that truly make the brand stand out.
Each brand and every project calls for a distinct design strategy to find the right solution. A ‘one-size-fits-all’ approach simply never works for every client brief.
That said, there are certain processes and principles we incorporate into our design workflow. These include word associations, moodboards and various packaging design principles. Together, they guide
us in creating designs that truly make the brand stand out.
AWARDS
AWARDS
AWARDS
AWARDS
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
TESTIMONIALS
